Trade shows are a popular way of marketing your brand, connecting with your target audience and capturing new leads.

In order to successfully achieve this however, there are some key questions which you must ask yourself (and communicate to your booth staff in order to maximise your ROI);

1. Who is your target audience?

2. How will you attract them to your booth?

3. What is the one thing you want them to know about your business?

4. How will you communicate this and capture those leads?

5. How will you then follow up this lead and turn them into a customer?

Do you have any other questions that you think are important to consider? We’d love to hear your thoughts. Leave a comment below.

question Top 5 Questions to Ask Yourself Before Exhibiting at Your Next Trade Show

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Strike Bowling Bar – Great Venue For Events

August 6, 2010

This week TFG hosted our own fund raising / networking event at Strike Bowling Bar, King St Wharf.

It was a great night of fun, with great people and all for a great cause. An excellent networking opportunity, TFG invited clients and friends along for some Strike Bowling, food and drinks.  The purpose of the event [...]

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Webinar vs Face To Face For Event Management

June 30, 2010

With today’s advances in technology and changes in the economic climate, webinars have made an amplified appearance in the meetings industry. So what are the main reasons why these virtual meeting spaces are so appealing?
Here’s five reasons why;
1. They are Cost Effective
For companies with tight budgets, webinars are an appealing choice. Think about it [...]

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4 Reasons to Create Videos That Promote Your Event Speakers

June 11, 2010

A huge trend that we are seeing at the moment is the use of videos to promote event speakers and their sessions. Long gone are the days of reading one page biographies and hoping that a session will meet your expectations. Now your audience can see, hear and experience your speaker with the simple click [...]

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5 Ways for Exhibitors to Minimise Travel Costs

May 26, 2010

Exibitor Magazines’s ‘2010 Economic Outlook Survey’ indicates that 33% of exhibit managers plan to cut staff travel and accommodation costs this year. With many companies still recovering from the GFC, sticking to budget has never been more crucial. So how can companies look at minimising these travel costs? Candy Adams suggests the following ideas;
1. Recruit [...]

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