Trade shows are a popular way of marketing your brand, connecting with your target audience and capturing new leads. In order to successfully achieve this however, there are some key questions which you must ask yourself (and communicate to your booth staff in order to maximise your ROI); 1. Who is your target audience? 2. [...]
5 Ways for Exhibitors to Minimise Travel Costs
Exibitor Magazines’s ’2010 Economic Outlook Survey’ indicates that 33% of exhibit managers plan to cut staff travel and accommodation costs this year. With many companies still recovering from the GFC, sticking to budget has never been more crucial. So how can companies look at minimising these travel costs? Candy Adams suggests the following ideas; 1. [...]