In last weeks blog, we discussed the powerful potential of scent marketing in events and exhibitions; including examples of scent strategies, how different scents attract different target audiences, and how these scents can be delivered. We decided that this week it would be beneficial to share with you some specific case studies of companies that [...]
Event Management Companies Sniff It Out
Science indicates that in terms of engaging our senses, human vision has exactly three receptor genes, and taste has five. But…did you know that the sense of scent has an astounding 350 odour-receptive genes?? It appears that nature has designed us to be highly responsive to the power of scent…yet majority of brands’ communicate with [...]