From incorporating a new form of entertainment to producing an innovative ‘one of a kind’ large scale event experience – event managers are always looking for new and innovative ideas to make your event stand out. By doing so, you are providing your delegates with something that they might not have experienced before, something that [...]
Top 5 Questions to Ask Yourself Before Exhibiting at Your Next Trade Show
Trade shows are a popular way of marketing your brand, connecting with your target audience and capturing new leads. In order to successfully achieve this however, there are some key questions which you must ask yourself (and communicate to your booth staff in order to maximise your ROI); 1. Who is your target audience? 2. [...]
5 Ways for Exhibitors to Minimise Travel Costs
Exibitor Magazines’s ’2010 Economic Outlook Survey’ indicates that 33% of exhibit managers plan to cut staff travel and accommodation costs this year. With many companies still recovering from the GFC, sticking to budget has never been more crucial. So how can companies look at minimising these travel costs? Candy Adams suggests the following ideas; 1. [...]
7 Reasons To Exhibit At Trade Shows
Due to the recent economy, it appears that companies have become more hesitant towards the idea of exhibiting at trade shows. Everyone is tying to do more with less – so the idea of spending money on a booth, taking time out of the office, developing handouts and giveaways and training staff…can all seem like [...]