We keep hearing about social media. Twitter this and Youtube that! The growth is substantial – with facebook alone having more than 400 million active users! However the question remains, are the majority of these 400 million users uni students that engage in social media purely for…social reasons? Or is it true that social media outlets like facebook are in fact becoming effective marketing opportunities for corporate brands? And are they currently facilitating these opportunities?
Exhibitor Media Group decided to get to the bottom of this issue by inviting nearly 8,000 marketing professionals to participate in the 2010 Social Media in Marketing Survey. Some interesting statistics are found below;
- Two-thirds of companies surveyed have used social media for marketing
- 90% claim that it holds “moderate” or even “limitless” potential
- Of the one-third that don’t use social media, the biggest obstacle is lack of time
- Nearly 10% of respondents dedicate 21 hours or more per week to their social media campaign
It is unquestionable that corporate brands and marketing executives are definitely on the social media bandwagon. Certain benefits including increased brand awareness, increased press coverage, increased event attendance rates and even increased sales. However it is also recognised that by engaging in social media outlets, there is a trade of – it is time consuming.
How do you find the right balance between time spent on social media, and time spent on more traditional marketing initiatives? Which do you think has a greater ROI?
We’d love to hear you thoughts. Please comment below.
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Upcoming IT organizations always need such kind of strategy especially click of social media.