Sustainability is here to stay. So what information do event planner’s need to know before making the commitment to ‘Go Green’? Read on to find out what TFG’s top 5 suggestions are:
1. Many shades of Green
First of all, you need to understand that there are many shades of ‘green’. i.e. people have different expectations of what exactly classifies as ‘green’. While one client may be satisfied using recycled paper, another may demand an entire stage set built of sustainable material. Ensure that you do your research and understand what ethics and values are important to your client or key stakeholders, and ensure you are able to meet their needs.
2. People are not mind readers
If you make the decision to go green, you need to make it known! Be sure to include this fact in your event marketing. Show your stakeholders what you are doing to be more greener and how being more sustainable is of value for them! But make sure you follow it through. According to The Drum, 81% of consumers place more importance on what companies actually do rather than what they say.
3. Prices of premium green products are decreasing
A major obstacle for most companies in the past has been the extra cost associated with these green products. Well good news is, there are already some green products cheaper than the alternatives – such as branded paper products. A 2009 Mintel survey forecasts 19% growth for green products by 2013 based on this factor, making your goals to go green more affordable and attainable.
4. Be aware of the benefits
There are various benefits associated with going green. Some of these include;
- Reduced environmental impact
- Cost savings
- Competitive advantage / promotional benefits
- Stakeholder satisfaction
Bottom line – going green has economic, cost saving, environmental and social benefits.
5. Process makes perfect!
When going green it is important you establish commitment. Develop realistic guidelines / objectives (eg. all of our events for 2010 will use recycled conference bags) and communicate these promises to your staff and stakeholders.
In summary, it is a known fact that the events industry is often criticised for it’s tendency to create waste. Therefore it is inevitable that the issue of sustainability is becoming more than just a trend for our industry, but rather a necessity.
It seems that green is the new black.
By going green, you are not only ensuring the longevity of our planet, but also that of our profession.