January 2010
TFG INSIDER: TIPS, TOOLS, TOPICS, TRENDS
Week 4
TIP: Social Media Marketing Fact Book
If you haven’t started your social media strategy – now is definitely the time! This fact book includes all the info you need to know to help you attract and engage any target audience. Learn how various demographics are using social media and how companies are incorporating this trend into their marketing strategies.
Download the fact book here.
TOOL: talkline99.com
Free conference calling and recording service. Easy and convenient for those of us that don’t have the time to meet face-to-face. Click here.
TOPIC: 5 Ways To Use The iPad For Events
The media feeding frenzy around the newly released Apple iPad has finally reached critical mass as the device was unveiled to the masses in San Francisco. Some people love it for features like the USD $ 499 entry-level price tag while others are disappointed to learn the device lacks a camera.So how will the event industry benefit from the iPad? Head to our latest blog here to read our thoughts.
TREND: Delightable
Create vibrant visual effects on furniture, with your hands! This is sure to be a talking point at your next event. Click here to watch the demo.
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Week 3
TIP: Technology Trends of 2010!
Click here to read about the top 20 technologies and gadgets that everyone will be using this year!
TOOL: Name Generator
Need a name for your Web 2.0 company?
Click here to try this handy name generator (-> although really it can be used for just about anything!)
TOPIC: Sneaky Online Tools
5 FREE or low-cost tools to make your event management planning easy!
Read our latest blog here.
TREND: Basecamp
A leading web-based project collaboration tool. It enables you to share files, meet deadlines, assign tasks and centralise feedback in a safe, secure and reliable online environment. Some of the worlds leading brands are using Basecamp. Click here to find out more.
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Week 2
TIP: How To Make a Small Exhibition Booth Stand Out
1. Use lighting – spotlight certain products/ brand names.
2. Develop a theme for your booth – think colours, entertainment, giveaways.
3. Put signage above the sightline – make it easy for delegates to navigate to your stand.
4. Display the product or name most recognised by delegates – this will get their attention and draw them in.
5. Interact with the delegates – we’re talking full service, not self-service!
TOOL: LED cups
Great touch to an evening social event or themed dinner! Check them out here.
TOPIC: Twicketer
Have you heard about Twicketer?:
It’s a new, fast, easy, low-cost and secure way of mobile ticketing – a great feature to add to your next event!
Click here to read more.
TREND: Awards Dinner Using Social Media
Check out how the People’s Choice Awards integrated the use of social media in their pre-event communications, to increase viewer interest by allowing viewers to choose the nominees online. Click here.
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Week 1
TIP: Exhibition Do’s and Don’ts
DO – Be strategic about what sponsors you allow to exhibit at your events (think quality not quantity)
DO - Be creative in the design of your exhibition space (think custom scents, massage zones, gelato stations and various entertainment)
DO - Consider your exhibitors’ objectives, products and services and tailor your sponsorship packages accordingly
DON’T – Overcrowd your exhibition space, clean and simple is the key!
TOOL: Powerful New Software that automatically creates Killer headlines in 17 seconds flat!
Use this low-cost online tool to save time in creating catchy headlines for promoting your next event, or email subjects to your prospects or sponsors, your Blog or Newsletter headlines. Easy headlines – click here!
TOPIC: Top 5 videos of 2009
It’s never been easier to shoot a video and upload it for all to see. We’re living in the YouTube generation, where everyone is sharing personal, corporate, and anything else that be made on video, on the web. Organisations are riding the wave as well. They are now event planning their ad campaigns to help spread their brand through viral videos. Click here to view some clever uses of live events to promote brands online.
TREND: Personalised Crown Lager bottles
A simple, yet effective touch for corporate branding at your next social or networking event!
To find out more, click here.