Trade shows are a popular way of marketing your brand, connecting with your target audience and capturing new leads. In order to successfully achieve this however, there are some key questions which you must ask yourself (and communicate to your booth staff in order to maximise your ROI); 1. Who is your target audience? 2. [...]
Strike Bowling Bar – Great Venue For Events
This week TFG hosted our own fund raising / networking event at Strike Bowling Bar, King St Wharf. It was a great night of fun, with great people and all for a great cause. An excellent networking opportunity, TFG invited clients and friends along for some Strike Bowling, food and drinks. The purpose of the [...]
Webinar vs Face To Face For Event Management
With today’s advances in technology and changes in the economic climate, webinars have made an amplified appearance in the meetings industry. So what are the main reasons why these virtual meeting spaces are so appealing? Here’s five reasons why; 1. They are Cost Effective For companies with tight budgets, webinars are an appealing choice. Think [...]
4 Reasons to Create Videos That Promote Your Event Speakers
A huge trend that we are seeing at the moment is the use of videos to promote event speakers and their sessions. Long gone are the days of reading one page biographies and hoping that a session will meet your expectations. Now your audience can see, hear and experience your speaker with the simple click [...]
5 Ways for Exhibitors to Minimise Travel Costs
Exibitor Magazines’s ’2010 Economic Outlook Survey’ indicates that 33% of exhibit managers plan to cut staff travel and accommodation costs this year. With many companies still recovering from the GFC, sticking to budget has never been more crucial. So how can companies look at minimising these travel costs? Candy Adams suggests the following ideas; 1. [...]