Tag Archives: Exhibitors
Top 5 Questions to Ask Yourself Before Exhibiting at Your Next Trade Show

Top 5 Questions to Ask Yourself Before Exhibiting at Your Next Trade Show

Trade shows are a popular way of marketing your brand, connecting with your target audience and capturing new leads.

In order to successfully achieve this however, there are some key questions which you must ask yourself (and communicate to your booth staff in order to maximise your ROI);

1. Who is your target audience?

2. How will you attract them to your booth?

3. What is the one thing you want them to know about your business?

4. How will you communicate this and capture those leads?

5. How will you then follow up this lead and turn them into a customer?

Do you have any other questions that you think are important to consider? We’d love to hear your thoughts. Leave a comment below.

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5 Ways for Exhibitors to Minimise Travel Costs

Exibitor Magazines’s ’2010 Economic Outlook Survey’ indicates that 33% of exhibit managers plan to cut staff travel and accommodation costs this year. With many companies still recovering from the GFC, sticking to budget has never been more crucial. So how can companies look at minimising these travel costs? Candy Adams suggests the following ideas;

chicago business travel 300x202 5 Ways for Exhibitors to Minimise Travel CostsBusinessman leaning on dollar sign 5 Ways for Exhibitors to Minimise Travel Costs1. Recruit staff/products from the local area – minimise the cost of airfares, accommodation and freight.

2. Book hotels with complimentary breakfast and transfers - for staff that do require accommodation, look for hotels that offer complimentary breakfast and transfers (or otherwise have a partnership with a preferred supplier that can get you a discounted rate).

3. Rent a car for your staff - this may work out cheaper than paying for taxi’s and transfers. It’s also preferable and convenient to have your own means of transport and be able to go to and from the exhibition should a situation arise, for example if you need extra supplies for your stand.

4. Organise group meals and buy groceries for your team – hotels and restaurants will undoubtedly be much more expensive,  and the last thing you want is your staff leaving expensive bills on your desk when you return back to the office. Group meals are a great way for the team to bond and communicate throughout the event. Exhibitions often involve long hours and can be very tiring. By stocking up on supplies, your team will appreciate having snacks readily available and the ability to be able to eat their dinner quickly and have more time to sleep/unwind.

5. Negotiate hotel rates – ask the venue if they can offer you a discounted rate for booking several rooms.

Do you have any further ideas on how you can cut travel costs at your next exhibition? Leave a comment below.

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