Technology is advancing at a rapid speed…The question for event planners / event management companies, is how can we incorporate this new technology into our events to remain at the forefront of innovation and create the ultimate delegate experience?
Forum Group Events attended the Event Show hosted by Meetings and Events Australia last week to find the answer to this question from three industry experts. Led by Toby Travanner, we heard insights from Evan Daley from Two Bulls, Manjula Dissanayake from Emojot and Stefan Perner from Virtual Reality Ventures on the following event technologies:
Real time emotive feedback – Introducing EmSense – a neuroscience company with headsets that can actually read individual’s emotional responses by measuring brainwave cognition on a moment by moment basis. As an event planner, the idea of knowing exactly how your audience is feeling is of course appealing, however the idea of having everyone in the audience donning these devices seems a little farfetched (at least for now anyways). The substitute? Emojot – A software sensor that tracks real time delegate feedback. Rather than waiting for delegate feedback after a session, the emojot digital platform allows delegates to tap on their screen what emotion they are feeling throughout a presentation. This enables the presenters and planners to see what content is resonating with their audience in real time.
Virtual reality – Imagine being able to transport your delegates to an entirely different world? Virtual Reality Ventures are doing just that by enabling delegates to interact with computer-generated simulations of 3D environments. (For more info on how virtual reality works check out this video). By incorporating this into events, you can create a memorable experience for attendees whilst also allowing them to experience a product, service or destination. Instead of talking to delegates about your new store they can actually be transported there! You may have also heard some buzz around Oculus Rift (which Facebook purchased for a modest $2 billion) or another substitute? Google cardboard.
Augmented reality – Combining virtual reality with the physical world…this can really take attendee engagement to a new level. Real-world event environments can be augmented by computer-generated sensory input such as sound, video or graphics. Some examples of how Two Bulls are incorporating this into events? Dynamic lighting and presentations controlled by hand gestures alone, gamification (where holding up physical devices generates computer images and interaction) and virtual collateral (scan the code with your phone and witness a computer generated image appear before your eyes). Check out this augmented reality demo.
Interested in hearing more about how you can incorporate these new technologies into your next event? Contact Forum Group Events on +612 9212 6125 or email [email protected].