Cookies and Web Beacons

Cookies and Web Beacons

How We and Our Partners Use Cookies

Forum Group Events & Marketing use “cookies” to enable you to sign into our services and to help personalise your online experience. A cookie is a piece of text that is placed on your computer’s hard drive. Depending on the settings that you have selected, your browser adds the text to your device as a small file. You can change the browser settings as described below. Many browsers are set to accept cookies by default. We use cookies to store your preferences and other information on your computer in order to save you time by eliminating the need to enter the same information repeatedly.

Target Display Advertising by Forum Group Events & Marketing and Others

Forum Group Events & Marketing also work with third party advertising and personalisation partners that use cookies to help us display personalised content and appropriate advertising on your visits to forumgroupevents.com.au and other websites. Cookies placed by our third party partners also assist us with measuring the performance of our advertising campaigns.

Similarly, third parties use cookies to deliver advertising for companies other than Forum Group Events & Marketing to you on the internet, whether you are on forumgroupevents.com.au or another website, based on your visits to forumgroupevents.com.au and other websites, and to measure the effectiveness of those advertising campaigns. These cookies assist the third parties in identifying the pages you view, the links and advertisements you click on, and other actions you take on those web pages, and the site from which you came before arriving at a web page.

Targeted Email Marketing by Forum Group Events & Marketing

Some marketing you receive, including email marketing, may also be personalised based on your visits to forumgroupevents.com.au and your browsing and purchase history. In addition, when you click on some links in email marketing you receive, our email service provider may place a cookie on your browser. This cookie would be linked to your email address and used to gather information about the products and services you view and purchase on forumgroupevents.com.au. Information gathered may be used to personalise and customise future email marketing messages and marketing communication you receive. You may opt out of this use by clicking on the unsubscribe link provided in every personalised email marketing message you receive.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of Forum Group Events & Marketing web sites and services that depend on cookies.

How We and Our Partners Use Web Beacons

Forum Group Events & Marketing or third parties with whom we have contracted or sub contracted, may use web beacons on our web site, in our emails, in our advertisements on other web sites, or in our advertisements in others’ emails. Similarly, third parties whose content or advertisements appear at forumgroupevents.com.au, or third parties whom send emails to our users, may also place web beacons in their advertisements or emails for purposes of measuring the effectiveness of the content, advertisements, or email.

A web beacon is an electronic image that can be used to recognise a cookie on your computer when you view a web page or email. Web beacons help us measure the effectiveness of our web site and our advertising in various ways. For example, web beacons may count the number of individuals who visit our web site from a particular advertisement, or who make a purchase from our web site after viewing a particular advertisement, or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened, and determining how many times an email message is forwarded.

The information we collect through web beacons may include some limited personal information, and web beacons allow us to recognise users by accessing Forum Group Events & Marketing cookies. We may also combine the information that we collect through web beacons with other personal information we have collected from you. We use all of this information to better tailor our marketing to you and may use this information for other purposes, such as to enable a shopping cart, customise content on our web site and undertake internal research.

We prohibit web beacons on our sites from being used by third parties to access your personal information. We may allow third parties to compile individual information or aggregated statistics from the use of web beacons on forumgroupevents.com.au by Forum Group Events & Marketing, its agents, or others, to enable such third parties to determine the effectiveness of online marketing and to allow such third parties to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser’s site. Aggregate information is anonymous and may include demographic and usage information. No personally identifiable information about you is shared with partners for this research.

You can make some web beacons unusable by rejecting cookies.

Effective date 1 July 2013

 

 

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