Staff, Customer and Channel Partner Incentives

Capitalising on major events through Incentive travel programs is a highly engaging way to encourage employees, customers or partners to boost sales and drive targets or engage with your brand.

In a recent survey held in 2018, the Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP provided unprecedented, consolidated insights into the current state of incentive travel and where it is headed. The survey had With over 1,000 respondents from 80 countries. Key findings include:

  • Over half (54 percent) of buyers report an increase in budgets year over year with the median per-person spend remaining stable at USD$4,000. Corporate users report a higher median spend (USD$4,550) versus incentive agencies (USD$3,500).
  • Sixty-five percent of buyers are increasing the number of incentive program qualifiers, fueled by company growth and optimism in the economy.
  • Sales and profitability remain the top reasons to run an incentive program, but more importance is being given to building relationships between management and employees, increasing productivity and employee engagement.
  • Almost 70 percent of buyers say their programs are effective at achieving business objectives. However, only a quarter always measure ROI/ROO.

We’ve researched key public events around Australia occurring in the second half of 2019 and listed them below.  Take a look and see if there are any major events that have synergy with your brand and we can work with you to devise an incentive program for your high achievers..

EVENTCATEGORY DATE STATE
Brisbane Times Good Food MonthFood & BeverageJulyQLD
Watpac Townsville 400Sporting5th-7th JulyQLD
Birdsville Big Red BashMusic16th – 18th JulyQLD
Regional FlavoursFood & Beverage20th-21st JulyQLD
Winter Reds WeekendFood & Beverage26th-28th JulySA
Ipswich SuperSprintSporting26th-28th JulyQLD
Huon Valley Mid-Winter FestivalArt & Culture12th-14th JulyTAS
Revelation Perth International Film FestivalArt & Culture4th-17th JulyWA
Manchester United TourSportingJulyWA
Bledisloe CupSporting10th AugustWA
Melbourne International Film FestivalArt & Culture1st-18th AugustVIC
Darwin FestivalArt & Culture8th-25th AugustNT
Audi Hamilton Island Race WeekSporting17th-24th AugustQLD
Mount Isa Mines Rotary RodeoSporting9th-11th AugustQLD
Tasmanian Whiskey WeekFood & Beverage12th-18th AugustTAS
CinefestozArt & Culture28th Aug-1st SepWA
Emirates Australian OpenSporting5th-8th SepNSW
AFL Finals SeriesSportingSeptemberNational
Melbourne Fringe FestivalArt & Culture13th-30th SepVIC
Spring Racing CarnivalSportingSeptemberVIC
Alice Desert FestivalArt & Culture30th Aug-13th OctNT
NRL Grand FinalSporting6th OctNSW
Birdsville RacesSporting6th-7th SepQLD
Brisbane FestivalArt & Culture6th-28th SepQLD
The Sydney Morning Herald Good Food MonthFood & Beverage1st-31st OctNSW
Supercheap Auto Bathurst 1000Sporting10th-13th OctNSW
Orange Wine FestivalFood & Beverage18th-27th OctNSW
Australian Motorcyle Grand PrixSporting25th-27th OctVIC
Melbourne FestivalArt & CultureOctoberVIC
V8 Supercars Gold Coast 600Sporting25th-27th OctQLD
Melbourne Cup CarnivalSportingNovemberVIC
Queenscliff Music FestivalMusic22nd-24th NovVIC
Coates Hire Newcastle 500Sporting22nd-24th NovNSW
Taste of MelbourneFood & BeverageNovemberVIC
Margaret River Gourmet EscapeFood & Beverage8th-17th NovWA
Feast FestivalFood & Beverage9th-24th NovSA

STUDY: Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP) released of the first joint study of the global incentive travel industry. Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP